Web Analytics Specialist
Job Responsibilities :
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Updating/building web analytics infrastructure
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Conduct extensive audit of current tagging and analytics set up, existing tracking capabilities and all other relevant aspects of web analytics
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Implement new infrastructure using Google’s web analytics suite
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Lead regular tagging audits, providing best practices, and trouble-shooting to ensure accuracy
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Supporting and enhancing marketing activity
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Implement server side tracking / ecommerce tracking or alternatives
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Design and implement marketing and other activity tracking standards (UTM, etc.) to ensure all campaigns are accurately tracked to generate accurate reports
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Work closely with the Marketing team to optimize landing pages for better conversions through iterative testing (A/B, multivariate, etc.)
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Reporting, testing and insights
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Based on requirements of teams across the organization, develop automated and easy-to-use reports
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Conduct ad-hoc analysis and reporting for internal clients as requested
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Exploratory analysis on attribution models
- Where needed provide training, advice and documentation on how best to access and understand web analytics data
Skill Competencies :
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Experience using Google analytics Suite primarily Tag Manager, Google Analytics & Optimize
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Experience doing GTM server side tracking is a plus
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Experience implementing GA4 is a plus
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Has an in-depth understanding of web analytics and very strong, demonstrable experience in web analytics infrastructure
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Has experience using various analytics and heatmap tools to understand user behavior and come up with hypothesis to run experiments for conversion rate optimization
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Analytical thinking capability
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Advanced Excel Skills & SQL experience is a plus