Product Marketing Manager
Purpose of the Job
To drive marketing initiatives for acquisition and retention of users for a organization’s key product.
Job Responsibilities
-
Lead, develops and executes the marketing strategies and plans for the assigned product platform
-
Own marketing outcomes, and track and report progress using MIS, dashboards, and tools.
-
Identify growth marketing channels and chase KPIs.
-
Drive acquisition of new users to the app through various channels
-
Drive retention of existing users through various channels
-
Responsible for communication across channels and objectives
-
Design effective and innovative integrated marketing campaigns across various media channels owned, earned as well as paid.
-
Preparation, implementation and review of medium/long term marketing strategies
Skill Competencies :
-
5+ years of experience in marketing, preferably 3-4 years as a growth manager / growth hacking / marketing manager.
-
Product marketing for any consumer apps, preferably in the gaming, media, and entertainment industry