Marketing Automation Specialist
Purpose of the Job
The ideal candidate should have good experience in Channel Campaign manager - Complete understanding of CRM coupled with ability to strategize and launch successful Drip campaigns by employing effective engagement methods to optimize cost and maximize returns.
Job Responsibilities
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Coordinating with campaign managers and product owners to plan and strategize for multichannel campaigns.
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Overseeing all aspects of the campaigns from design to content to marketing to technical development.
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Identifying best practices and scheduling campaigns based on effective campaign timing.
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Extract the relevant data ( subset of data ) from CRM as per marketing requirements.
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Coordinate with third parties like Facebook/Yellow Team for setting up WhatsApp templates.
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Set up Drip campaigns across platforms by employing effective engagement methods to optimize cost and maximize returns.
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Coordinate with IT for any troubleshooting or new requirements.
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User Acceptance Testing (UAT) any enhancements or new requirements built by IT.
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Creation of reports on the metrics tracked for each channel for all stakeholders.
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Analyze data from the campaign in order to identify strengths and weaknesses in order to better optimize future email marketing campaigns
Educational Qualification : Bachelor Degree
Skill Competencies :
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Up-to-date with the latest digital marketing trends and technologies for all platforms - Email, WhatsApp and Apps that drive organic traffic.
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Minimum 2 years of industry experience as Channel Campaign Manager or similar role.
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Excellent understanding of CRM systems.
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Ability to strategize and launch successful various types of campaigns - Promotional ( Awareness, Registrations ), Surveys, Program campaigns, Post Program campaigns.
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Possessing experience reporting and analyzing data.
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Good knowledge of basic collaborative tools like using Google Sheets, Google docs , Google Slides etc.
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Identifying requirements for IT on new features/enhancements to the existing tools.
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Knowledge of Google Analytics will be an added advantage.
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Ability and willingness to work with tight deadlines and adapt quickly to changing priorities and requirements.
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Attention to detail and multi tasking skills.
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Excellent time-management, interpersonal and verbal & written communication skills.
Experience : 0 ~ 3 years