Job Responsibilities :

• Develop and present Marketing Briefs in alignment with the product/brand/event goals and obtain sign-off from Business Owners.

• Analyze target market, audience segments, and industry category to develop effective marketing strategies and approaches.

• Collaborate with various functions such as Paid, Website, App, SEO, Social Media, Email & others to develop a digital marketing plan and timeline to meet business objectives.

• Work closely with regional marketing teams, content teams, and business owners to present plans and projections, incorporate feedback and obtain sign-offs.

• Define requirements for communication assets such as videos, creatives, emails, etc. and obtain sign-off from content teams on requirements and timelines.

• Share marketing briefs for content assets and ensure timely delivery of quality content.

• Stay up-to-date with digital marketing trends, and conduct brainstorming sessions to develop innovative ideas for campaigns.

• Manage the day-to-day implementation of campaigns across multiple platforms.

• Monitor and create timely reports on the effectiveness of online marketing campaigns, review and discuss with stakeholders, and optimize campaigns to achieve targets.

Educational Qualification : Not Specific

Skill Competencies : 

• Ability to craft marketing briefs for content asset creation

• Strong interpersonal skills

• Familiarity with digital marketing and ad communications best practices

Experience : 3 - 5 years in Campaign Management